Busy Week

Last week was the first time we missed a post. I have three
excuses: 1) we had house guests 2) our website experienced
some difficulties 3) we went to our first coffee cupping.
Valerie's parents were our visitors. It's great having them visit
because not only do we get to play tourist with them but we also got
some free labor out of them. Valerie's mother helped watch the
kids while Valerie's father helped me dig a ditch. He didn't have
the proper boots or work pants but I didn't let that get in the way, I
simply loaned him the boots, pants and a belt to hold them up.
The second challenge of the week was with the website. Many months
ago we printed business cards that also act as a coffee coupon. Until
now it has worked fine, we'd give out the occasional free sample of
coffee and in exchanged we'd get the occasional new customer.
Then last week one of the "freebie" websites posted a link to our
coffee coupon. From there is quickly spread to all the other
freebie websites that do nothing but post links to other people's
discount offers. Within hours we had a flood of new users all
asking for free samples. As a small family farm there is no way
we could fill all those free samples. The free publicity might be
nice except that we were totally unprepared for it. We did
receive some new orders from the deluge so it's not all bad.
The third item keeping us busy was the annual Cream of the Crop cupping at one
of the local resorts. Including Kona Earth, there were 21 different
coffee farms. This was our first opportunity to meet with the public
in general. It was good to see that there are so many coffee lovers out
there. Our coffee received lots of compliments and we even sold some.
I think the experience makes up for all the hard work we did getting ready for
the event. Valerie made some desserts to go with our coffee samples and
everyone loved them so much we may add them on our website. One visitor
admitted she'd pay $3 a piece for Valerie's coconut diamond bars.
Now that all the excitement is over, it's back to business as
usual. There are fields to be mowed, trees to be cared for and a
barn to be built.
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