Kona Earth Coffee Farm is for sale.
6 Apr 2015
We have decided it is time for us to sell the farm. This decision has not been
easy and we will definitely miss living here. There are a lot of great reasons
to stay but when we add up all the reasons to stay and all the reasons to leave, it
is time for us to move on. We have been here on the farm for more than ten
years now and that is by far the longest I have ever lived in one place.
Living and working on the farm has been an incredible adventure but it's time for us
to hand over the reigns and move on to our next adventure.
I remember the day I first saw the farm: December 13, 2004.
It certainly doesn't feel like it was ten years ago. It was a beautiful, warm
day, just like every other day here in Hawaii. The real estate market was
booming at the time so any property with acreage would sell almost the instant it
hit the market. I had been looking for a long time and it felt like I was
never going to find any property I wanted.
Out of all the coffee farms I had considered, there was only one that was even close
to what I was looking for. Even that was a stretch because that "farm" had
some serious issues. Despite looking nice in the listing, when I explored the
property in person I was disappointed. The coffee trees were in sad shape and
the house was even worse. The land was steep and rocky with poor soil and a
lot of unusable areas. Looking back now I realize how many problems there
really were and how big of a mistake I almost made. At the time I didn't
realize how big of a mistake I was about to make. I was eager and determined
and I knew that if I wanted a Kona coffee farm that fit in my budget, I'd have to
deal with some issues.
I was close to making an offer but decided to spend a day on the farm helping the
owner do some farm work and getting to know the place better. At one point the
owner casually mentioned that another "very similar farm" would be coming on the
market soon for a much higher price. He was trying to pressure me into making
a high priced offer. I tried to ignore his comment.
That night I went home and did some research, finding the other farm he had
mentioned. I intended to make a list of all the reasons why that other farm
was worth more money and why I wouldn't raise my offer price for his place. I
called the owner of the other farm and asked if I could make a quick visit. The
response was "It's not listed on the market yet but we'll be here tomorrow getting
it ready for an open house so I suppose you can come by then if you'd like."
My mother, who was very excited about the possibility of her grandkids moving to the
Big Island, offered to drive. As we turned up the farm's driveway it was
immediately obvious that this place was in much better shape than the one I had been
looking at. There were still some major issues such as the higher price, no
processing facilities, and a serious lack of recent maintenance, but I also saw a
lot of potential. As we pulled up to the house the seller and listing agent
were there trying to quickly clean things up. Not wanting to be intrusive, I
asked if I could take a quick perimeter walk around the property.
I only made it half way around the farm before I knew. It was one of those
unexplainable gut feelings. Logic told me to be cautious and consider things
carefully but my gut knew that this was the farm for me, there was no doubt about
it. I mentioned my thoughts to my mother and she got very excited, saying "We
should go back right now and tell them you'll buy it!" I tried to calm her
down, explaining that running back to the house while waving my arms in the air and
screaming "I'll take it! I'll take it!" wasn't exactly good negotiation tactics.
Despite my logic, I still found my legs hurrying back to the house. I tried to
play it cool, asking the owner a few important questions about price, timing and a
handful of other vital details. Then, in no more than five minutes, we had
settled on a price and shook hands. The owner's realtor, standing there in
disbelief, offered to drive me down to her office to sign the papers. On the
way down the hill she leaned over to me and asked "So what was the final
price?" The owner and I had negotiated so quickly that the realtor
hadn't even been able to catch the final sales price.
That's also about the same time I called my wife and said "Hey Honey, guess what I
I certainly don't advise buying a coffee farm that way. It is much more
prudent to consider all the pros and cons carefully first and discuss them with your
spouse before making a decision. It's not like my decision was totally
impulsive though, I had been searching for months and already knew quite a bit about
coffee farming. I had visited plenty of other Kona coffee farms so when the
right opportunity finally presented itself I was prepared to make a quick decision.
Buying the farm has proven to be a fantastic decision for us. I knew it would
be an adventure and it has been. Looking back, we really have done an amazing
number of things.
Building the barn,
building the website,
planting coffee trees,
dealing with a drought,
dealing with tractor repairs,
watching little fluffy clouds,
dump truck parties,
coffee berry borer,
there has never been a dull moment.
The other day I was standing in my barn and it made my dizzy thinking of all the
time, money and effort we have put into the farm. It will definitely be sad to
I much prefer to look forward than backwards. I get excited thinking about all
the adventures that are still ahead of us. I hope that whoever ends up on this
farm next will love it as much as we have. We do have one condition that we
would like the future owner to agree to: that we can stop by for a visit to
see how the place is doing.
If you think you might be interested or know someone that might be interested in
owning a productive Kona coffee farm then check out this page about our Kona Coffee Farm For Sale. Be warned though, this is neither a
vacation home nor a hobby farm, it is a working coffee farm with all the associated
hard work and challenges. Buyers that are not serious about operating a
productive farm and business should look elsewhere. We think our farm has a
lot of potential ahead of it and we don't want to see it wasted. So if
you're serious, or think you might be serious but have some questions first,
please feel free to contact us and schedule a visit so we can show you around
the place. Even if you're not serious, you're still welcome to take a tour
because we always love showing off the farm.
If you are a loyal Kona Earth customer, don't worry, we'll continue providing the
best coffee we can for as long as possible and we're going to hold out for new
owners that we can trust to take care of the farm. The Kona Earth brand and
business is being sold separately and we are seriously considering keeping it
ourselves. Either way, we'll be sure to let everyone know before any changes
are made. Satisfied customers are the only reason Kona Earth has been as
successful as it has and that's important to us. Even more important, we need
a good source of coffee for ourselves. After all these years, I think I'm too
spoiled drink anything other than fresh Kona.